B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- brand suitability violation growth rate for Southeast Asia digital advertising (2023)
Brand suitability violations increased by 14% in Southeast Asia in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify
Primary
Tier A
https://martechasia.net/news/apac-focused-report-emphasizes-growing-urgency-for-media-quality/ ↗
Source Article
APAC-focused report emphasizes growing urgency for media quality | MartechAsia
Ad fraud, regional elections, generative AI are among the top concerns cited by advertisers in regional survey.
DoubleVerify recently released for the first time a companion APAC-focused DV Global Insights: 2024 Trends Report to its global study.
The analysis draws on more than one trillion video an…
Original Research
DoubleVerify
· Original study ↗
Methodology
DoubleVerify impression analysis
Methodology documented
Segmentation
Industrymarketing_tech,media_entertainment
RegionAPAC
Channelpaid_ads
Cite this stat
Plain Text
Southeast Asia digital advertising: 14% brand suitability violation growth rate. Source: DoubleVerify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-brand-suitability-increase-14
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<blockquote cite="https://lighthousedata.io/data/sea-brand-suitability-increase-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- brand suitability violation growth rate for Southeast Asia digital advertising<br><small>Source: DoubleVerify (2023) · <a href="https://lighthousedata.io/data/sea-brand-suitability-increase-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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