B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- share of businesses equipped to use data to understand consumer behaviour for South East UK businesses (2024)
73% of surveyed businesses in the South East feel equipped to use data to understand and respond to consumer behaviours and experiences.
- Excludes London
- Survey of businesses with 250+ employees
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barclays Corporate Banking / YouGov
Primary
Tier A
https://www.barclayscorporate.com/insights/2024-business-survey-south-east/ ↗
Source Article
South East: 2024 business survey |Barclays Corporate
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The recent base rate reduction and improved confidence brought about by a new government being in place have resulted in greater levels of confidence across the region. Businesses are cautiously op…
Original Research
Barclays Corporate Banking / YouGov
· Original study ↗
Methodology
YouGov 'News UK Barclays Survey' April 2024, online quantitative survey of 1000 business leaders in businesses with 250+ employees, UK regions excluding London
Methodology documented
Segmentation
Industrymarketing
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Plain Text
South East UK businesses: 73% share of businesses equipped to use data to understand consumer behaviour. Source: Barclays Corporate Banking / YouGov (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/se-businesses-data-consumer-behaviour-2024
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<blockquote cite="https://lighthousedata.io/data/se-businesses-data-consumer-behaviour-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of businesses equipped to use data to understand consumer behaviour for South East UK businesses<br><small>Source: Barclays Corporate Banking / YouGov (2024) · <a href="https://lighthousedata.io/data/se-businesses-data-consumer-behaviour-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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