B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share of time spent not selling for B2B sales reps (2026)
B2B sales reps spend 40% to 60% of their time not selling, but finding information, formatting it, and deciding what to do next.
- Reported as a range (40–60%)
- Original research source not cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
launchllama.co
Primary
Tier C
https://launchllama.co/p/crono-for-founders-legit-or-overhyped-2026 ↗
Source Article
Crono for Founders: Legit or Overhyped? [2026]
Crono for Founders: Legit or Overhyped? [2026]
Every B2B founder eventually hits the same wall: the CRM is a mess, the outreach is scattered, and the pipeline is a mystery. Crono promises to fix all three — simultaneously. But does it actually deliver, or is it just another dashboard in disguise?
⚡ …
Original Research
launchllama.co
· Original study ↗
Methodology
Range 40-60%, midpoint used; original research source not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 40% share of time spent not selling. Source: launchllama.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sdr-non-selling-time-40-60
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<blockquote cite="https://lighthousedata.io/data/sdr-non-selling-time-40-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of time spent not selling for B2B sales reps<br><small>Source: launchllama.co (2026) · <a href="https://lighthousedata.io/data/sdr-non-selling-time-40-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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