B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- sdr annual attrition for B2B sales development representatives (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
351
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Bridge Group
Primary
Tier B
https://mymindstudio.ai/blog/how-real-businesses-are-using-ai-to-automate-their-sales-process ↗
Source Article
How Real Businesses Are Using AI to Automate Their Sales Process
Most small business owners are losing deals they never even knew they had. A prospect visits your website at 11pm on a Tuesday, fills out a contact form, and then waits. By the time you call them back the next morning, they have already booked a call with a competitor who responded in under three mi…
Original Research
The Bridge Group
· Original study ↗
Methodology
Bridge Group 2025 SDR Models & Metrics Report across 351 B2B companies
Methodology documented
Segmentation
Industryhr
Cite this stat
Plain Text
B2B sales development representatives: 40% sdr annual attrition. Source: The Bridge Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sdr-annual-attrition-bridge-group-2025
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<blockquote cite="https://lighthousedata.io/data/sdr-annual-attrition-bridge-group-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- sdr annual attrition for B2B sales development representatives<br><small>Source: The Bridge Group (2025) · <a href="https://lighthousedata.io/data/sdr-annual-attrition-bridge-group-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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