B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
23%
23% -- engagement rate drop from strict script adherence for sales agents (2026)
Sales agents who strictly adhere to scripts experience a 23% drop in engagement rate compared to those who adapt in real time.
- Compared to sales agents who adapt in real time
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gong
Primary
Tier C
https://antlere.com/what-is-cold-calling/ ↗
Source Article
How To Make Cold Calling Work In 2025?
Original Research
Gong
· Original study ↗
Methodology
Cited from Gong research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales agents: 23% engagement rate drop from strict script adherence. Source: Gong (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scripted-calls-engagement-drop-gong
HTML Embed
<blockquote cite="https://lighthousedata.io/data/scripted-calls-engagement-drop-gong" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- engagement rate drop from strict script adherence for sales agents<br><small>Source: Gong (2026) · <a href="https://lighthousedata.io/data/scripted-calls-engagement-drop-gong" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.