B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
29%
29% -- show scrapping support share for ITV This Morning viewers (2023-06)
29% of current This Morning viewers believe ITV should scrap the show altogether.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2023-06
Entity
Sample Size
2,397
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FindOutNow
Primary
Tier A
https://findoutnow.co.uk/blog/phillip-schofield-survey-for-the-sun/ ↗
Source Article
Phillip Schofield Survey for The Sun
Phillip Schofield Survey for The Sun
The Sun newspaper featured a number of our surveys in their article on the Phillip Schofield / This Morning affair on Sunday the 28th of May. The first was a nationally representative survey of 8,203 British adults on Thursday 25th of June.
The sample contained 2…
Original Research
FindOutNow
· Original study ↗
Methodology
FindOutNow survey of current viewers
Methodology documented
Segmentation
IndustryMedia
RegionGB
Channelmulti-channel
Cite this stat
Plain Text
ITV This Morning viewers: 29% show scrapping support share. Source: FindOutNow (2023-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scrap-this-morning-support-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/scrap-this-morning-support-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- show scrapping support share for ITV This Morning viewers<br><small>Source: FindOutNow (2023-06) · <a href="https://lighthousedata.io/data/scrap-this-morning-support-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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