B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.05%
7.05% -- circulation decline rate for Scotland on Sunday (2011-12)
Scotland on Sunday experienced a 7.05% drop in circulation in December.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.05%
Unit
Percentage
Data Vintage
2011-12
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UK Audit Bureau of Circulation
Primary
Tier A
http://www.sfnblog.com/2012/01/13/uk-sunday-papers-take-a-hit-in-december ↗
Source Article
SFN Blog
Original Research
UK Audit Bureau of Circulation
· Original study ↗
Methodology
UK Audit Bureau of Circulation December figures
Methodology documented
Segmentation
IndustryMedia
RegionGB
Channelcontent
Cite this stat
Plain Text
Scotland on Sunday: 7.05% circulation decline rate. Source: UK Audit Bureau of Circulation (2011-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scotland-on-sunday-circulation-drop-dec-2011
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<blockquote cite="https://lighthousedata.io/data/scotland-on-sunday-circulation-drop-dec-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.05%</strong> -- circulation decline rate for Scotland on Sunday<br><small>Source: UK Audit Bureau of Circulation (2011-12) · <a href="https://lighthousedata.io/data/scotland-on-sunday-circulation-drop-dec-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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