B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- share of frequently cited pages with schema markup for AI-cited web pages (2026)
72% of frequently-cited web pages have schema markup according to Ranqo's research.
- Compared to 19% of rarely-cited pages
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ranqo
Primary
Tier C
https://nicolaziady.com/the-invisibility-paradox/ ↗
Source Article
Invisibility Paradox: Understanding Brand Visibility - Nicola Ziady
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You did everything right.
Consistent publishing. Backlinks built. Meta descriptions optimized. Page one – finally yours.
Then your traffic dropped. Your leads dried up.
… but your Google rankings didn’t change.
That’s not a bad ag…
Original Research
Ranqo
· Original study ↗
Methodology
Compared to 19% of rarely-cited pages
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-cited web pages: 72% share of frequently cited pages with schema markup. Source: Ranqo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/schema-markup-frequently-cited-pages-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/schema-markup-frequently-cited-pages-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of frequently cited pages with schema markup for AI-cited web pages<br><small>Source: Ranqo (2026) · <a href="https://lighthousedata.io/data/schema-markup-frequently-cited-pages-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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