B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- industry growth rate for global scent marketing industry (2015)
The global scent marketing industry is estimated to be growing at an annual rate of 15%.
- Attributed as an estimate by Jennifer Dublino, VP Development at Scent World
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Scent World
Primary
Tier C
https://www.airscent.com/which-scent-is-right-for-your-business/ ↗
Source Article
How To Choose The Right Scent For Your Business Interior
Houses of worship, particularly churches, have been harnessing the fragrant power of ambient scenting for centuries. Long before big corporations and retail establishments ever got wind of the idea, certain haunting aromas, such as frankincense, have been associated with the ceremonies and rituals o…
Original Research
Scent World
· Original study ↗
Methodology
Estimate attributed to Jennifer Dublino, VP Development at Scent World
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global scent marketing industry: 15% industry growth rate. Source: Scent World (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scent-marketing-industry-growth-rate
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<blockquote cite="https://lighthousedata.io/data/scent-marketing-industry-growth-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- industry growth rate for global scent marketing industry<br><small>Source: Scent World (2015) · <a href="https://lighthousedata.io/data/scent-marketing-industry-growth-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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