B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- executives reporting improved brand reputation for companies with science-based targets (2025)
79% of surveyed executives reported an improved brand reputation after their company adopted science-based targets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
leafr.com
Primary
Tier C
https://www.leafr.com/blog-post/sbti-a-practical-guide-to-the-science-based-targets-initiative ↗
Source Article
SBTi - A Practical Guide | Leafr
Regulation
Jul 28, 2025
The Science-Based Targets initiative (SBTi) gives companies the framework to set clear, actionable goals to reduce emissions in line with the latest climate science. With rising pressure from investors, customers, and regulators, aligning with SBTi is a way to stay ahead. Bus…
Original Research
leafr.com
· Original study ↗
Methodology
Survey cited by Leafr; original survey publisher not named in text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with science-based targets: 79% executives reporting improved brand reputation. Source: leafr.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sbt-brand-reputation-executives-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sbt-brand-reputation-executives-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- executives reporting improved brand reputation for companies with science-based targets<br><small>Source: leafr.com (2025) · <a href="https://lighthousedata.io/data/sbt-brand-reputation-executives-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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