B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- rarely drinking share for UK adults (2024)
In 2024, 21% of UK survey respondents fall into the 'rarely drinking' alcohol consumption category.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/the-sparkling-performance-of-schweppes/ ↗
Source Article
The sparkling performance of Schweppes - Savanta
What first caught our attention this year was the number of drinks brands that placed in the Top 20. Their presence has surged – doubling from last year’s three to six.
Coca-Cola has always been among the top handful of our 2,500 tracked brands, as well as Robinsons and Moët & Chandon, all of whom a…
Original Research
Savanta
· Original study ↗
Methodology
Savanta survey of six drinking-behaviour categories
Methodology documented
Segmentation
Industrymarketing
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UK adults: 21% rarely drinking share. Source: Savanta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/savanta-rarely-drinking-2024
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<blockquote cite="https://lighthousedata.io/data/savanta-rarely-drinking-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- rarely drinking share for UK adults<br><small>Source: Savanta (2024) · <a href="https://lighthousedata.io/data/savanta-rarely-drinking-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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