B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.5%
4.5% -- satisfaction with marketing operations for respondents (2026)
Only 4.5% of respondents in a CMO Council study are satisfied with the condition and performance of their marketing operations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Council
Primary
Tier B
https://allinio.com/cxos-get-marketing-on-track-part-iii/ ↗
Source Article
CXOs – Get Marketing On Track! Part III
Original Research
CMO Council
· Original study ↗
Methodology
CMO Council survey findings as summarized by The Marketing Consigliere blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
respondents: 4.5% satisfaction with marketing operations. Source: CMO Council (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/satisfied-marketing-operations-4-5
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<blockquote cite="https://lighthousedata.io/data/satisfied-marketing-operations-4-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- satisfaction with marketing operations for respondents<br><small>Source: CMO Council (2026) · <a href="https://lighthousedata.io/data/satisfied-marketing-operations-4-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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