B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- travel time share of productive day for São Paulo field sales reps (2025)
In São Paulo, travel time can consume between 40% and 50% of a field rep's productive working day.
- Reported as a range of 40–50%
- Can vary based on route planning and traffic conditions
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promo Marketing Report (PMR)
Primary
Tier C
https://promomktreport.com.br/en/blog/field-team-management-sao-paulo/ ↗
Source Article
Field team management in São Paulo: routes, GPS and operations | PMR
The challenge of running a field team in Brazil's largest city
São Paulo has more than 600,000 points of sale, unpredictable traffic, and distances that can turn a six-stop route into a ten-hour marathon. Managing a field team here takes more than a good supervisor; it requires technology, data, and…
Original Research
Promo Marketing Report (PMR)
· Original study ↗
Methodology
Range 40-50%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
São Paulo field sales reps: 40% travel time share of productive day. Source: Promo Marketing Report (PMR) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sao-paulo-field-rep-travel-time-share
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<blockquote cite="https://lighthousedata.io/data/sao-paulo-field-rep-travel-time-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- travel time share of productive day for São Paulo field sales reps<br><small>Source: Promo Marketing Report (PMR) (2025) · <a href="https://lighthousedata.io/data/sao-paulo-field-rep-travel-time-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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