B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Dated
15,000
15,000 -- billboards removed for São Paulo outdoor advertising (2007)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,000
Unit
Count
Data Vintage
2007
Entity
Geography
South America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
99% Invisible / City of São Paulo
Primary
Tier B
https://www.fastcompany.com/91603721/our-brains-are-overstimulated-and-cities-arent-helping ↗
Source Article
Our brains are overstimulated, and cities aren’t helping
You are standing at a crosswalk. The light is red. A bus roars past you a little too closely. Your phone buzzes with a BOGO offer from Starbucks. A billboard changes from a perfume ad to a phone number of a personal injury law firm. Someone is talking about their cheating ex-boyfriend beside you. Th…
Original Research
99% Invisible / City of São Paulo
· Original study ↗
Methodology
City law (Clean City Law) requiring billboard removal; reported via Fast Company citing 99% Invisible
Methodology documented
Segmentation
Industryooh_advertising
RegionSouth America
Channelooh
Cite this stat
Plain Text
São Paulo outdoor advertising: 15,000 billboards removed. Source: 99% Invisible / City of São Paulo (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sao-paulo-billboards-removed-2007
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<blockquote cite="https://lighthousedata.io/data/sao-paulo-billboards-removed-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000</strong> -- billboards removed for São Paulo outdoor advertising<br><small>Source: 99% Invisible / City of São Paulo (2007) · <a href="https://lighthousedata.io/data/sao-paulo-billboards-removed-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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