B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9,470,000
9,470,000 -- ambient population outside retail catchments for São Paulo metro retail trade areas (2025)
Roughly 9.47 million people worth of ambient population falls outside modeled retail catchments in the São Paulo metro area.
- Estimated via ambient population modeling and modeled retail catchments
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9,470,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Population Explorer
Primary
Tier B
https://www.populationexplorer.com/blog/sao-paulo-retail-franchise-territory-mapping ↗
Source Article
São Paulo Retail and Franchising: Emerging Retail Corridors Beyond the City’s Established Commercial Centers - Population Explorer
As customer density, commuting behavior, and population growth shift across a metro, retail concentration does not always adapt at the same speed. In some cases, the strongest forward-looking demand signals begin appearing outside the city’s most established retail structure. That pattern appears in…
Original Research
Population Explorer
· Original study ↗
Methodology
Ambient population modeling and drive-time catchment mapping using WorldPop population forecasts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
São Paulo metro retail trade areas: 9,470,000 ambient population outside retail catchments. Source: Population Explorer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sao-paulo-ambient-population-outside-catchments
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sao-paulo-ambient-population-outside-catchments" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9,470,000</strong> -- ambient population outside retail catchments for São Paulo metro retail trade areas<br><small>Source: Population Explorer (2025) · <a href="https://lighthousedata.io/data/sao-paulo-ambient-population-outside-catchments" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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