B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.8%
4.8% -- outdoor media spend share for San Diego DMA (2026)
San Diego accounts for a 4.8% share of outdoor media spend, ranking #18.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Van Wagner
Primary
Tier B
http://www.vanwagner.com/outdoor-products/country-coverage-map/ ↗
Source Article
Van Wagner Outdoor Advertising - Aerial Advertising - Sports Advertising
Original Research
Van Wagner
· Original study ↗
Methodology
Van Wagner outdoor advertising coverage map; rank #18
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
San Diego DMA: 4.8% outdoor media spend share. Source: Van Wagner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sandiego-outdoor-media-spend-share
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<blockquote cite="https://lighthousedata.io/data/sandiego-outdoor-media-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- outdoor media spend share for San Diego DMA<br><small>Source: Van Wagner (2026) · <a href="https://lighthousedata.io/data/sandiego-outdoor-media-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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