B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33,000
33,000 -- campaign driven visitations for San Diego County Fair OOH campaign (2025)
The San Diego County Fair OOH and mobile campaign drove over 33,000 visitations to the Del Mar Fairgrounds.
- Source states over 33K / 33K+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33,000
Unit
Count
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
San Diego County Fair (SDFAIR.COM)
Primary
Tier B
https://qa.outfront.dev/resources/ooh-case-studies/san-diego-county-fair ↗
Source Article
San Diego County Fair - OOH Advertising Case Studies | OUTFRONT
We drove over 33K visitations to the San Digeo County Fair
This year’s San Diego County Fair theme was, “Let’s Go Retro”. It focused on the nostalgia of the 1950’s through the 1990’s. The San Diego County Fair takes place at the Del Mar Fairgrounds. It is considered the largest and longest event run…
Original Research
San Diego County Fair (SDFAIR.COM)
· Original study ↗
Methodology
Out-of-home case study; visitation attribution from viewshed targeted mobile campaign plus OOH placements (bulletins, posters, wallscape)
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelevents
Cite this stat
Plain Text
San Diego County Fair OOH campaign: 33,000 campaign driven visitations. Source: San Diego County Fair (SDFAIR.COM) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/san-diego-fair-ooh-visitations-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/san-diego-fair-ooh-visitations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33,000</strong> -- campaign driven visitations for San Diego County Fair OOH campaign<br><small>Source: San Diego County Fair (SDFAIR.COM) (2025) · <a href="https://lighthousedata.io/data/san-diego-fair-ooh-visitations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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