B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40,000,000
40,000,000 -- monthly active users for Samsung Connected TV India (2025)
Samsung Connected TV has over 40 million monthly active users in India.
- The source specifies 'over 40 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40,000,000
Unit
Count
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Media Ant
Primary
Tier B
https://press.themediaant.com/panasonic-and-the-media-ant-launch-digital-ctv-led-campaign-to-drive-a… ↗
Source Article
Panasonic and The Media Ant Launch Digital CTV Led Campaign to Drive Awareness for Eco Alkaline Batteries in Delhi and Mumbai
Panasonic and The Media Ant Launch Digital CTV Led Campaign to Drive Awareness for Eco Alkaline Batteries in Delhi and Mumbai
FOR IMMEDIATE RELEASE
The campaign leverages OTT and Connected TV platforms to highlight safety and anti leak features among urban Indian households
Bangalore, India – Decemb…
Original Research
The Media Ant
· Original study ↗
Methodology
Company announcement citing platform audience figure
Methodology documented
Segmentation
IndustryRetail
RegionIN
Channelmulti-channel
Cite this stat
Plain Text
Samsung Connected TV India: 40,000,000 monthly active users. Source: The Media Ant (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-ctv-india-mau-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/samsung-ctv-india-mau-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40,000,000</strong> -- monthly active users for Samsung Connected TV India<br><small>Source: The Media Ant (2025) · <a href="https://lighthousedata.io/data/samsung-ctv-india-mau-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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