B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11.4%
11.4% -- brand switch rate for Samsung (Join the Flip Side campaign) (2025)
The Samsung 'Join the Flip Side' video marketing campaign resulted in an 11.4% switch rate from Apple to Samsung.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vidzy.in
Primary
Tier C
https://www.vidzy.in/blog/video-marketing.html ↗
Source Article
A Complete Guide to Video Marketing and Why is it Essential in 2025
Video content marketing is a key element of digital marketing strategies that bring about several benefits (increase user engagement and assist businesses in successfully communicating their messages) for businesses looking to interact with their audiences. Video is one of the effective ways to enga…
Original Research
vidzy.in
· Original study ↗
Methodology
Single campaign outcome
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Samsung (Join the Flip Side campaign): 11.4% brand switch rate. Source: vidzy.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-apple-switch-11-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/samsung-apple-switch-11-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.4%</strong> -- brand switch rate for Samsung (Join the Flip Side campaign)<br><small>Source: vidzy.in (2025) · <a href="https://lighthousedata.io/data/samsung-apple-switch-11-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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