B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- share feeling at ease from same ads overseas for global travellers (2013)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
1,475
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux Airport
Primary
Tier A
http://www.jcdecaux-oneworld.com/2013/11/global-travellers-global-shoppers/ ↗
Source Article
Global Travellers are Global Shoppers
Global Travellers are Global Shoppers
Shopping while abroad is an integral part of the travel experience, where travel destinations are decided based on the availability of brands and shopping opportunities in that country.
JCDecaux Airport released results from their Global Shopper Study which seek…
Original Research
JCDecaux Airport
· Original study ↗
Methodology
'Nearly 70%' recorded as 70; JCDecaux Global Shopper Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global travellers: 70% share feeling at ease from same ads overseas. Source: JCDecaux Airport (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/same-ads-overseas-ease-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/same-ads-overseas-ease-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share feeling at ease from same ads overseas for global travellers<br><small>Source: JCDecaux Airport (2013) · <a href="https://lighthousedata.io/data/same-ads-overseas-ease-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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