B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- share of companies saving major account relationship for Companies using SAM practices (2026)
According to SAMA published research, 95% of companies have repaired or saved a major account relationship using Strategic Account Management (SAM) practices.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Strategic Account Management Association (SAMA)
Primary
Tier B
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Source Article
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Original Research
Strategic Account Management Association (SAMA)
· Original study ↗
Methodology
Cited as SAMA published research; methodology not detailed
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
Companies using SAM practices: 95% share of companies saving major account relationship. Source: Strategic Account Management Association (SAMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sama-95-percent-saved-major-account-relationships
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<blockquote cite="https://lighthousedata.io/data/sama-95-percent-saved-major-account-relationships" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of companies saving major account relationship for Companies using SAM practices<br><small>Source: Strategic Account Management Association (SAMA) (2026) · <a href="https://lighthousedata.io/data/sama-95-percent-saved-major-account-relationships" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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