B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

64%

64% -- share of companies with majority of salespeople in wrong role for companies (sales teams reviewed by OMG) (2026)

Name: Share Of Companies With Majority Of Salespeople In Wrong Role Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · n=100 · Objective Management Group (OMG)

64% of companies reviewed have more than half of their salespeople in the wrong role.

Based on a review of over 100 sales teams by Objective Management Group (OMG).

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Attribution: Objective Management Group (OMG) View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

64%

Unit

Percentage

Data Vintage

2026

Entity

companies (sales teams reviewed by OMG)

Sample Size

100

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Objective Management Group (OMG) Primary Tier B

https://www.arrowexec.com.au/articles/selling-in-downturn/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Selling in a Downturn Market

Original Research

Objective Management Group (OMG) · Original study ↗

Methodology

Objective Management Group review of more than 100 sales teams

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

companies (sales teams reviewed by OMG): 64% share of companies with majority of salespeople in wrong role. Source: Objective Management Group (OMG) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-wrong-role-omg-review

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<blockquote cite="https://lighthousedata.io/data/salespeople-wrong-role-omg-review" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of companies with majority of salespeople in wrong role for companies (sales teams reviewed by OMG)<br><small>Source: Objective Management Group (OMG) (2026) · <a href="https://lighthousedata.io/data/salespeople-wrong-role-omg-review" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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