B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- share saying video messaging more effective for salespeople (2025)
87% of salespeople say video messaging is more effective than traditional outreach.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://recram.com/video-prospecting-guide ↗
Source Article
Video Prospecting Guide: How to Book More Meetings with Personalized Video | RecRam
The average business professional receives 121 emails per day. Your cold outreach—no matter how well-crafted—is competing against all of them. Video prospecting changes that math.
A personalized 60-second video showing a prospect’s name, their company homepage, or a specific challenge they mentioned…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce State of Sales report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
salespeople: 87% share saying video messaging more effective. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-video-more-effective-87
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<blockquote cite="https://lighthousedata.io/data/salespeople-video-more-effective-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share saying video messaging more effective for salespeople<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/salespeople-video-more-effective-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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