B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- percent of time spent selling for average salespeople (2023)
Average salespeople spend only 36% of their time actually selling according to Forbes.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.performdev.com/blog/maximizing-life-sciences-sales-performance-beyond-systems-processes/ ↗
Source Article
Maximizing Life Sciences Sales Performance: Beyond Systems & Processes | PDG
Life Sciences
Maximizing Life Sciences Sales Performance: Beyond Systems & Processes
Written By: Performance Development Group
June 13, 2023 – 7 min read
Life sciences companies are embracing sales enablement technologies, data, systems, and processes, all in the name of boosting individual and team…
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes; methodology not stated
Methodology documented
Segmentation
Industrymarketing
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Plain Text
average salespeople: 36% percent of time spent selling. Source: Forbes (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-time-spent-selling-2023
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<blockquote cite="https://lighthousedata.io/data/salespeople-time-spent-selling-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- percent of time spent selling for average salespeople<br><small>Source: Forbes (2023) · <a href="https://lighthousedata.io/data/salespeople-time-spent-selling-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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