B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- share of salespeople disagreeing incentives motivate for EMEA salespeople (2026)
Over 30% of salespeople in EMEA disagree that incentive programmes motivate their teams.
- Value is stated as 'over 30%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BI WORLDWIDE
Primary
Tier A
https://www.biworldwide.com/ae/news/bi-worldwide-launches-new-sales-motivation-research/ ↗
Source Article
BI WORLDWIDE launches new sales motivation research
Original Research
BI WORLDWIDE
· Original study ↗
Methodology
Survey by Sapio Research commissioned by BI WORLDWIDE, October 2025, 100 sales leaders and 200 salespeople across eight EMEA markets; value stated as 'over 30%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EMEA salespeople: 30% share of salespeople disagreeing incentives motivate. Source: BI WORLDWIDE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-disagree-incentives-motivate-2026
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<blockquote cite="https://lighthousedata.io/data/salespeople-disagree-incentives-motivate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of salespeople disagreeing incentives motivate for EMEA salespeople<br><small>Source: BI WORLDWIDE (2026) · <a href="https://lighthousedata.io/data/salespeople-disagree-incentives-motivate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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