B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
88%
88% -- customers saying experience matters as much as products for Global customers (2024)
88% of customers believe that the experience a company provides matters as much as its products or services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://stratpoint.com/2024/09/13/evaluating-your-company-digital-maturity/ ↗
Source Article
Evaluating Your Company's Digital Maturity | Stratpoint Blog
Digital maturity involves a company’s ability to leverage technology effectively across all areas of its operations. More than having the latest and trending tools and technology, being digitally mature also involves factors like the sophistication of your IT infrastructure, data management practice…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from a Salesforce report; survey details not stated in source
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Global customers: 88% customers saying experience matters as much as products. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-customer-experience-importance
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<blockquote cite="https://lighthousedata.io/data/salesforce-customer-experience-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- customers saying experience matters as much as products for Global customers<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/salesforce-customer-experience-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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