B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$689,000,000
$689,000,000 -- acquisition price for Buddy Media (acquired by Salesforce.com) (2012-06)
Salesforce.com acquired social media ad management firm Buddy Media for $689 million in June 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$689,000,000
Unit
Currency Usd
Data Vintage
2012-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce.com
Primary
Tier B
https://www.netimperative.com/2012/08/14/salesforce-app-lets-firms-build-online-communities/ ↗
Source Article
Salesforce app lets firms build online communities
Salesforce.com is testing an application that lets companies build social networks for their customers to interact with the brand.
Salesforce.com initially launched a ‘Chatter’ application was launched 2 years ago as an internal company tool to let employees interact, but now the service is being up…
Original Research
Salesforce.com
· Original study ↗
Methodology
Deal value of Salesforce.com's June 2012 acquisition of social media ad management firm Buddy Media; included as a martech/social-media marketing M&A market indicator.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Buddy Media (acquired by Salesforce.com): $689,000,000 acquisition price. Source: Salesforce.com (2012-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-buddy-media-acquisition-price
HTML Embed
<blockquote cite="https://lighthousedata.io/data/salesforce-buddy-media-acquisition-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$689,000,000</strong> -- acquisition price for Buddy Media (acquired by Salesforce.com)<br><small>Source: Salesforce.com (2012-06) · <a href="https://lighthousedata.io/data/salesforce-buddy-media-acquisition-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.