B
Evidence Grade B
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accuracy verified by the review judge
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Recent
70%
70% -- training forgetting rate without reinforcement for sales training participants (2025)
The training forgetting rate that occurs without reinforcement is 70 percent.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Sales Collective
Primary
Tier C
https://thesalescollective.com/sales-training-statistics-usa/ ↗
Source Article
The Scorecard Method: How Real-Time Sales Activity Tracking Transforms B2B Performance in South Central Pennsylvania - Scorecard Sales
Scorecard Sales | York, PA — Serving South Central Pennsylvania
There is a number that should stop every B2B sales manager in South Central Pennsylvania cold: the average sales representative spends only 30 percent of their working week actually selling. According to Salesforce’s State of Sales repo…
Original Research
The Sales Collective
· Original study ↗
Methodology
Cited within The Sales Collective sales training statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales training participants: 70% training forgetting rate without reinforcement. Source: The Sales Collective (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-training-forgetting-rate-70-percent
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<blockquote cite="https://lighthousedata.io/data/sales-training-forgetting-rate-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- training forgetting rate without reinforcement for sales training participants<br><small>Source: The Sales Collective (2025) · <a href="https://lighthousedata.io/data/sales-training-forgetting-rate-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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