B
Evidence Grade B
Graded
under review
Safe to Cite
Current
17%
17% -- share of time spent researching prospects for sales teams (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
labnify.com
Primary
Tier C
https://labnify.com/blog/zoominfo-vs-veripurge-enterprise-contact-verification-solution-analysis-for… ↗
Source Article
ZoomInfo vs VeriPurge: Enterprise Contact Verification Solution Analysis
When you're running enterprise-level marketing campaigns, the quality of your contact data can make or break success. That's why understanding the differences between ZoomInfo and VeriPurge for contact verification matters so much. I've spent years helping companies navigate these decisions, and I c…
Original Research
labnify.com
· Original study ↗
Methodology
Vendor blog citing an aggregate figure; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams: 17% share of time spent researching prospects. Source: labnify.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-time-researching-prospects-17pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-time-researching-prospects-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of time spent researching prospects for sales teams<br><small>Source: labnify.com (2026) · <a href="https://lighthousedata.io/data/sales-time-researching-prospects-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.