B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- competitive preparedness self rating for B2B sales teams (2026)
The average sales team rates itself 3.8 out of 10 for competitive preparedness.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Crayon
Primary
Tier C
https://www.socialcrawl.dev/blog/competitor-intelligence-2026-b2b-guide ↗
Source Article
Competitor Intelligence in 2026: How B2B Teams Win Deals
Sixty-eight percent of B2B sales deals now involve at least one direct competitor, yet the average sales team rates itself just 3.8 out of 10 for competitive preparedness. That gap costs organisations between two and ten million dollars a year in winnable deals, per Crayon's 2025 State of Competitiv…
Original Research
Crayon
· Original study ↗
Methodology
Cited from Crayon's 2025 State of Competitive Intelligence Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales teams: 4 competitive preparedness self rating. Source: Crayon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-team-competitive-preparedness-2026
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<blockquote cite="https://lighthousedata.io/data/sales-team-competitive-preparedness-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- competitive preparedness self rating for B2B sales teams<br><small>Source: Crayon (2026) · <a href="https://lighthousedata.io/data/sales-team-competitive-preparedness-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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