B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- share of workweek spent actually selling for B2B sales professionals (2026)
According to research from Salesforce and HubSpot, only 28% of sales professionals' week is spent actually selling.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce and HubSpot
Primary
Tier C
https://bizzy.ai/resources/blog-belgian-construction-sales-prospecting ↗
Source Article
Bizzy | Belgian construction sales teams spend up to 30% of their week on prospecting
Original Research
Salesforce and HubSpot
· Original study ↗
Methodology
Vendor blog citing research from Salesforce and HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales professionals: 28% share of workweek spent actually selling. Source: Salesforce and HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-selling-time-28pct
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<blockquote cite="https://lighthousedata.io/data/sales-selling-time-28pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of workweek spent actually selling for B2B sales professionals<br><small>Source: Salesforce and HubSpot (2026) · <a href="https://lighthousedata.io/data/sales-selling-time-28pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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