B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of sales reps feeling unprepared for follow up calls for sales reps (2025)
40% of sales representatives feel unprepared when making follow-up calls.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
invitedesk.com
Primary
Tier C
https://invitedesk.com/en-gb/blog/b2b-event-marketing-strategy/ ↗
Source Article
How To Build a B2B Event Marketing Strategy That Survives CFO Scrutiny (+ With Templates) - InviteDesk
I don’t need a crystal ball to tell you that you’re under pressure to prove event marketing ROI…again. You’re pouring resources into B2B events, but the room goes silent when the finance person asks for hard ROI numbers.
- Trade shows and similar tried-and-true event types have swallowed budgets wit…
Original Research
invitedesk.com
· Original study ↗
Methodology
Vendor blog citing unnamed survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales reps: 40% share of sales reps feeling unprepared for follow up calls. Source: invitedesk.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-unprepared-followup-40
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<blockquote cite="https://lighthousedata.io/data/sales-reps-unprepared-followup-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of sales reps feeling unprepared for follow up calls for sales reps<br><small>Source: invitedesk.com (2025) · <a href="https://lighthousedata.io/data/sales-reps-unprepared-followup-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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