B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- share of sales professionals completely trusting crm data accuracy for sales professionals (2024)
35% of sales professionals completely trust the accuracy of their organization's data.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.datamagnet.co/post/how-to-run-a-crm-data-audit-in-under-a-week/ ↗
Source Article
How to Run a CRM Data Audit in Under a Week (Step-by-Step)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
How to Run a CRM Data Audit in Under a Week
In 2025, 76% of organizations said less than half of their CRM data was accurate and complete (Validity, The State of CRM Data Management in 2025).…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce, State of Sales, 2024
Methodology documented
Segmentation
IndustryB2B
RegionUS
Cite this stat
Plain Text
sales professionals: 35% share of sales professionals completely trusting crm data accuracy. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-trust-crm-data-accuracy-2024
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<blockquote cite="https://lighthousedata.io/data/sales-reps-trust-crm-data-accuracy-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of sales professionals completely trusting crm data accuracy for sales professionals<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/sales-reps-trust-crm-data-accuracy-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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