B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of time on non selling tasks for Sales reps (2025)
Sales reps spend approximately 70% of their time on non-selling tasks such as data entry, reporting, and admin work.
- Value is approximate (~70%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://www.andsend.com/blog/why-crms-are-klling-sales-velocity ↗
Source Article
Why Traditional CRMs Are Killing Your Sales Velocity (And How AI Can Fix It)
Original Research
Salesforce
· Original study ↗
Methodology
Blog citing Salesforce research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales reps: 70% share of time on non selling tasks. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-non-selling-time-70pct
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<blockquote cite="https://lighthousedata.io/data/sales-reps-non-selling-time-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of time on non selling tasks for Sales reps<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/sales-reps-non-selling-time-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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