B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share of day spent on non selling work for Sales reps (2026)
Sales reps lose 60% of their day to non-selling work according to Salesforce research.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.datamagnet.co/blog/page/5/ ↗
Source Article
Blog — Real-Time B2B Data Playbooks | Datamagnet — Page 5
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Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce research via Datamagnet blog listing
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionNorth America
Channelcontent
Cite this stat
Plain Text
Sales reps: 60% share of day spent on non selling work. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-non-selling-time-60
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<blockquote cite="https://lighthousedata.io/data/sales-reps-non-selling-time-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of day spent on non selling work for Sales reps<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/sales-reps-non-selling-time-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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