B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- marketing leads ignored by sales for B2B sales reps (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The B2B Lead / TAS Group
Primary
Tier C
https://arisegtm.com/blog/sales-and-marketing-alignment ↗
Source Article
Sales and Marketing Alignment
Original Research
The B2B Lead / TAS Group
· Original study ↗
Methodology
Cited from The B2B Lead and TAS Group via secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 50% marketing leads ignored by sales. Source: The B2B Lead / TAS Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-ignore-marketing-leads
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<blockquote cite="https://lighthousedata.io/data/sales-reps-ignore-marketing-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- marketing leads ignored by sales for B2B sales reps<br><small>Source: The B2B Lead / TAS Group (2026) · <a href="https://lighthousedata.io/data/sales-reps-ignore-marketing-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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