B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- share of sales reps citing closing as most challenging for sales representatives (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sales Insights Lab
Primary
Tier C
https://triplesession.com/session/how-to-close-tough-customers-in-sales-from-sales-insights-lab ↗
Source Article
How to Close Tough Customers in Sales
Building AI Workflows with Claude Cowork Skills
Brock Mesarich | AI for Non Techies
YouTube creator
Back to sessions
Winning the BusinessHow to Close Tough Customers in Sales
Marc Wayshak
Founder, Author & Sales Strategist
Watch session
- Duration
- 4 min
- Rating
- 4.5/5
Are tough customers your bi…
Original Research
Sales Insights Lab
· Original study ↗
Methodology
Cited statistic; original survey not identified
Methodology documented
Segmentation
IndustryB2B
Cite this stat
Plain Text
sales representatives: 35% share of sales reps citing closing as most challenging. Source: Sales Insights Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-closing-most-challenging
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<blockquote cite="https://lighthousedata.io/data/sales-reps-closing-most-challenging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of sales reps citing closing as most challenging for sales representatives<br><small>Source: Sales Insights Lab (2026) · <a href="https://lighthousedata.io/data/sales-reps-closing-most-challenging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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