B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- selling time share of workweek for B2B sales reps (2025)
According to Salesforce research, actual selling time averages 28% of a sales representative's workweek.
- Secondary citation of Salesforce research within a promotional blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://justinharris.ai/blog/ai-sales-automation-vs-sales-team/ ↗
Source Article
AI Sales Automation vs Hiring Another Rep: Which Gets Better ROI?
AI Sales Automation vs Hiring Another Rep: Which Gets Better ROI?
AI sales automation generates qualified leads 24 hours a day for $500 to $2,000 per month, while a new sales rep costs $60,000+ annually and needs 90 days before producing anything. For most service businesses, the math is not close. …
Original Research
Salesforce
· Original study ↗
Methodology
Cited to Salesforce research; secondary citation on promotional blog
Methodology documented
Segmentation
IndustryB2B
RoleSales Rep
Channelcontent
Cite this stat
Plain Text
B2B sales reps: 28% selling time share of workweek. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-rep-selling-time-28-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-rep-selling-time-28-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- selling time share of workweek for B2B sales reps<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/sales-rep-selling-time-28-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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