B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

13 hours

13 hours -- weekly hours on lead research for B2B sales reps (2026)

Name: Weekly Hours On Lead Research Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · monday.com

Sales reps spend up to 13 hours per week on lead research.

Figure is an upper bound ('up to 13 hours')

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Attribution: monday.com View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

13 hours

Unit

Duration Hours

Data Vintage

2026

Entity

B2B sales reps

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

monday.com Primary Tier C

https://www.datamagnet.co/post/programmatic-crm-enrichment-benefits/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

5 Key Benefits of Programmatic CRM Enrichment (2026)

Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. 5 Key Benefits of Programmatic CRM Enrichment B2B sales and marketing teams are fighting an uphill battle against data decay. In 2026, an average of 30% of B2B contact data goes stale every y…

Original Research

monday.com · Original study ↗

Methodology

Cited to monday.com, 2026

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B sales reps: 13 hours weekly hours on lead research. Source: monday.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-rep-research-hours-weekly-2026

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<blockquote cite="https://lighthousedata.io/data/sales-rep-research-hours-weekly-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13 hours</strong> -- weekly hours on lead research for B2B sales reps<br><small>Source: monday.com (2026) · <a href="https://lighthousedata.io/data/sales-rep-research-hours-weekly-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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