B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
90%
90% -- percentage of sales opportunities not closing as forecasted for sales organizations (2024)
90% of sales opportunities do not close as forecasted across a study of over 1,200 sales organizations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,200
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market-Partners Inc.
Primary
Tier A
https://market-partners.com/30-30-forecasting-misery-to-mastery/ ↗
Source Article
Enabling the Modern Seller
On December 17th, Market-Partners Inc. CEO and Founder, Martyn Lewis, hosted a virtual micro-workshop sharing the results of some of our most valuable forecasting studies and surveys, giving you new insight into the circumstances creating forecasting discrepancies – and exactly what you can do to go…
Original Research
Market-Partners Inc.
· Original study ↗
Methodology
Market-Partners Inc. study of more than 1,200 sales organizations
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionGlobal
Cite this stat
Plain Text
sales organizations: 90% percentage of sales opportunities not closing as forecasted. Source: Market-Partners Inc. (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-opportunities-not-closing-as-forecasted
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<blockquote cite="https://lighthousedata.io/data/sales-opportunities-not-closing-as-forecasted" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- percentage of sales opportunities not closing as forecasted for sales organizations<br><small>Source: Market-Partners Inc. (2024) · <a href="https://lighthousedata.io/data/sales-opportunities-not-closing-as-forecasted" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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