B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- win rate increase with sales enablement strategy for organizations (2026)
Organizations with a sales enablement strategy achieve a 49% higher win rate on forecasted deals compared to those without.
- Applies specifically to win rates on forecasted deals compared to organizations without a sales enablement strategy
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (4)
Revenue Grid
Primary
Tier A
https://revenuegrid.com/blog/sales-enablement-statistics/ ↗
Source Article
Revenue Grid: Revenue Operations and Intelligence Platform 20 Sales Enablement Statistics You Need in 2026
Key Takeaway
- 90% of organizations now report having a dedicated sales enablement person, program, or function, a 20% year-over-year increase.
- Organizations with a sales enablement strategy achieve a 49% higher win rate on forecasted deals.
- Sales reps with best-in-class enablement hit 84% quota…
Also cited by
uschamber.com
https://www.uschamber.com/
2026-08-16
marketsandmarkets.com
https://www.marketsandmarkets.com/
2026-08-16
learn.g2.com
https://learn.g2.com/
2026-08-16
Original Research
Revenue Grid
· Original study ↗
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
organizations: 49% win rate increase with sales enablement strategy. Source: Revenue Grid (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-enablement-strategy-win-rate-2026
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<blockquote cite="https://lighthousedata.io/data/sales-enablement-strategy-win-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- win rate increase with sales enablement strategy for organizations<br><small>Source: Revenue Grid (2026) · <a href="https://lighthousedata.io/data/sales-enablement-strategy-win-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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