B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of sales made after at least 5 followups for sales teams (2025)
80% of sales are made after at least 5 follow-ups.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sales Insights Lab
Primary
Tier C
https://moremeetings.co/how-to-shorten-b2b-sales-cycle/ ↗
Source Article
How to Shorten B2B Sales Cycle: Tips for Faster Deals
In the IT sector, an extended sales cycle feels like a never-ending race, and it’s a significant obstacle to growth. Why does it matter? Every day a deal stays open, you could be losing it to your competitor. Plus, it lowers the morale of your sales team.
To make things worse, getting a prospect fro…
Original Research
Sales Insights Lab
· Original study ↗
Methodology
Sales Insights Lab study cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams: 80% share of sales made after at least 5 followups. Source: Sales Insights Lab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-after-five-followups
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-after-five-followups" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of sales made after at least 5 followups for sales teams<br><small>Source: Sales Insights Lab (2025) · <a href="https://lighthousedata.io/data/sales-after-five-followups" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.