B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- tv media total contribution uplift for TV advertising (SaaS case study client) (2026)
Long-term modeling increased TV advertising's total contribution to sales by 25% or more compared to short-term estimates for the SaaS client.
- Value in source is '25%+'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market.Science
Primary
Tier B
https://market.science/multi-horizon-measurement-of-saas-marketing-performance/ ↗
Source Article
Multi-Horizon Measurement of SaaS Marketing Performance
Challenge
A leading SaaS platform operating in a competitive and volatile market sought to improve how marketing performance was measured and forecasted. Existing analytics focused primarily on short-term subscription response, which made it difficult to distinguish temporary fluctuations from meani…
Original Research
Market.Science
· Original study ↗
Methodology
Adding $10-15M in incremental lifetime value over a multi-year horizon
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising (SaaS case study client): 25% tv media total contribution uplift. Source: Market.Science (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-tv-longterm-contribution-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saas-tv-longterm-contribution-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- tv media total contribution uplift for TV advertising (SaaS case study client)<br><small>Source: Market.Science (2026) · <a href="https://lighthousedata.io/data/saas-tv-longterm-contribution-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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