B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

5.8%

5.8% -- median monthly customer churn rate for SMB SaaS companies (<$1K ACV) (2024 (published 2025))

Name: Median Monthly Customer Churn Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2024 (published 2025) · n=512 · RevMine

The median monthly customer churn rate for SMB SaaS companies (<$1K ACV) is 5.8%.

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Attribution: RevMine View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

5.8%

Unit

Percentage

Data Vintage

2024 (published 2025)

Entity

SMB SaaS companies (<$1K ACV)

Sample Size

512

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

RevMine Primary Tier A

https://revmine.ai/blog/churn-benchmarks/ ↗

Confidence: 57/100 Vintage: 2024 (published 2025) Channel: Deep Crawl

Source Article

SaaS Churn Rate Benchmarks 2025: Data From 500+ Companies

"What's a good churn rate?" It's the question every SaaS founder asks—and one of the hardest to answer. Your industry, customer segment, pricing model, and company stage all affect what "good" looks like. To create definitive benchmarks, we analyzed churn data from 500+ SaaS companies across every m…

Original Research

RevMine · Original study ↗

Methodology

Segmented by median ACV; table shows median 5.8%, best quartile 3.2%, worst 9.1%

Methodology documented

Segmentation

Industrysaas

Cite this stat

Plain Text

SMB SaaS companies (<$1K ACV): 5.8% median monthly customer churn rate. Source: RevMine (2024 (published 2025)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-smb-monthly-churn-2025

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<blockquote cite="https://lighthousedata.io/data/saas-smb-monthly-churn-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- median monthly customer churn rate for SMB SaaS companies (<$1K ACV)<br><small>Source: RevMine (2024 (published 2025)) · <a href="https://lighthousedata.io/data/saas-smb-monthly-churn-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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