B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

89%

89% -- personal cellphone ownership rate for South African students (2014)

2014  · Student Village

According to the SA Student Media Consumption Survey 2014, 89% of surveyed students had a personal cellphone.

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Attribution: Student Village View source
Lighthouse Research Team
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Source verified Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2014
Entity
South African students
Geography
ZA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Student Village Primary Tier B
https://studentmarketing.co.za/mobile-devices-are-an-additional-limb/ ↗
Confidence: 53/100 Vintage: 2014 Channel: Deep Crawl
Source Article
Mobile devices are an additional limb - Student Village
Mobile devices are an additional limb In SA Student Spend Report 2014According to the SA Student Media Consumption Survey 2014, 89% of students who took part within the survey had a personal cellphone. Presently student’s mobile devices are viewed as their best and most intimate friend and for some …
Original Research
Student Village · Original study ↗

SA Student Media Consumption Survey 2014

Methodology documented
Industrymarketing RegionZA
Plain Text
South African students: 89% personal cellphone ownership rate. Source: Student Village (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-students-personal-cellphone-2014
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<blockquote cite="https://lighthousedata.io/data/sa-students-personal-cellphone-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- personal cellphone ownership rate for South African students<br><small>Source: Student Village (2014) · <a href="https://lighthousedata.io/data/sa-students-personal-cellphone-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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