B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of consumers shopping online for discounts for South African consumers (2023)
According to OneDayOnly.co.za data, discounts and deals are why 80% of consumers shop online.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Geography
ZA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
OneDayOnly.co.za
Primary
Tier C
https://hooklinesinker.co.za/the-price-sensitive-nation-why-south-africans-chase-discounts-and-deals… ↗
Source Article
The Price-Sensitive Nation: Why South Africans Chase Discounts And Deals Online | hooklinesinker.co.za
The rise of e-commerce can be attributed to businesses leveraging special offers and promotions to capture the attention of an increasingly digital-savvy consumer base and convert these casual browsers into loyal customers. This year, 50% of South Africans plan to increase their online shopping acti…
Original Research
OneDayOnly.co.za
· Original study ↗
Methodology
Based on OneDayOnly.co.za company data
Methodology documented
Segmentation
Industrymarketing
RegionZA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
South African consumers: 80% share of consumers shopping online for discounts. Source: OneDayOnly.co.za (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-discounts-online-shopping-driver
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sa-discounts-online-shopping-driver" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers shopping online for discounts for South African consumers<br><small>Source: OneDayOnly.co.za (2023) · <a href="https://lighthousedata.io/data/sa-discounts-online-shopping-driver" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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