B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

23%

23% -- share of digital consumers watching video daily for South African digital consumers (2023)

Name: Share Of Digital Consumers Watching Video Daily Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2023 · Effective Measure

23% of South African digital consumers watch video content on a daily basis.

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Attribution: Effective Measure View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

23%

Unit

Percentage

Data Vintage

2023

Entity

South African digital consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Effective Measure Primary Tier C

https://lumico.co.za/blogs/digital-marketing-trends-to-watch-out-for-in-south-africa/ ↗

Confidence: 30/100 Vintage: 2023 Channel: Deep Crawl

Source Article

South Africa has seen significant growth in the digital marketing industry over the last few years, with the COVID-19 pandemic accelerating the shift towards digital even further. As a result, businesses in South Africa must stay up to date with the latest trends and tactics to remain competitive in…

Original Research

Effective Measure · Original study ↗

Methodology

Cited research by Effective Measure; secondary reporting

Methodology documented

Segmentation

Industrymarketing RegionZA RoleAll marketers Channelvideo

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Plain Text

South African digital consumers: 23% share of digital consumers watching video daily. Source: Effective Measure (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sa-digital-consumers-daily-video

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<blockquote cite="https://lighthousedata.io/data/sa-digital-consumers-daily-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- share of digital consumers watching video daily for South African digital consumers<br><small>Source: Effective Measure (2023) · <a href="https://lighthousedata.io/data/sa-digital-consumers-daily-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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