B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$4,700,000
$4,700,000 -- campaign generated revenue for New Orleans Regional Transit Authority (2025)
The New Orleans Regional Transit Authority generated $4.7M in annual revenue driven by the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4,700,000
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Spears Group
Primary
Tier B
https://thespearsgroup.com/case-study-regional-transit-authority/ ↗
Source Article
Case Study - Regional Transit Authority - Spears Group
Regional TRANSIT AUTHORITY
Modernizing Public Transit through Strategic Media & Digital Innovation
- AGENCY OF RECORD >
- Intergrated Campaign
- paid media
- Public Relations
- influencer marketing
campaign overview
Since 2022, The Spears Group has served as Agency of Record for the New Orleans Regi…
Original Research
The Spears Group
· Original study ↗
Methodology
Agency case study self-reported campaign revenue outcome
Methodology documented
Segmentation
IndustryTransportation
Company SizeMid-market
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
New Orleans Regional Transit Authority: $4,700,000 campaign generated revenue. Source: The Spears Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rta-annual-revenue-growth-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rta-annual-revenue-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4,700,000</strong> -- campaign generated revenue for New Orleans Regional Transit Authority<br><small>Source: The Spears Group (2025) · <a href="https://lighthousedata.io/data/rta-annual-revenue-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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