B Evidence Grade B Graded under review Safe to Cite Current

29%

29% -- rpa adoption marketing functions for Enterprises implementing or piloting RPA in marketing functions (2026)

Name: Rpa Adoption Marketing Functions Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · n=454 · HfS Research (with KPMG)

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Attribution: HfS Research (with KPMG) View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

29%

Unit

Percentage

Data Vintage

2026

Entity

Enterprises implementing or piloting RPA in marketing functions

Sample Size

454

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HfS Research (with KPMG) Primary Tier C

https://www.ashlingpartners.com/money-flows-to-rpa/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

investments in RPA (Robotic Process Automation)

Original Research

HfS Research (with KPMG) · Original study ↗

Methodology

Includes enterprises implementing and piloting RPA; based on a survey of 454 enterprises conducted by HfS Research and KPMG; article states no survey date, so collection year (2026) used as vintage.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Enterprises implementing or piloting RPA in marketing functions: 29% rpa adoption marketing functions. Source: HfS Research (with KPMG) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rpa-adoption-marketing-functions-29-percent

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<blockquote cite="https://lighthousedata.io/data/rpa-adoption-marketing-functions-29-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- rpa adoption marketing functions for Enterprises implementing or piloting RPA in marketing functions<br><small>Source: HfS Research (with KPMG) (2026) · <a href="https://lighthousedata.io/data/rpa-adoption-marketing-functions-29-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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