B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
88%
88% -- share requiring taste to match or exceed nutritional benefit for Romanian grocery shoppers (2026-05)
88% of Romanian consumers require that taste either matches or exceeds nutritional benefits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026-05
Entity
Sample Size
606
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Starcom Romania
Primary
Tier A
https://dataintelligence.ro/decoding-the-romanian-shopper-attitudes-habits-emerging-trends-starcom-s… ↗
Source Article
Decoding the Romanian shopper: attitudes, habits & emerging trends - Starcom Study - Data Intelligence
Let’s be honest – most brand strategies in FMCG are built on assumptions that are quietly becoming outdated: price wins in a downturn, digital is replacing everything, private labels are the cheap option.
The data from a recent study performed by Starcom Romania “Decoding the Romanian shopper: attit…
Original Research
Starcom Romania
· Original study ↗
Methodology
CAWI survey, urban & rural, aged 18+, 6-11 May 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Romanian grocery shoppers: 88% share requiring taste to match or exceed nutritional benefit. Source: Starcom Romania (2026-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/romanian-shoppers-taste-must-match-nutrition
HTML Embed
<blockquote cite="https://lighthousedata.io/data/romanian-shoppers-taste-must-match-nutrition" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share requiring taste to match or exceed nutritional benefit for Romanian grocery shoppers<br><small>Source: Starcom Romania (2026-05) · <a href="https://lighthousedata.io/data/romanian-shoppers-taste-must-match-nutrition" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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